Canva Acquires Affinity Suite

In a significant move that intensifies competition within the design software industry, Canva has acquired Serif’s Affinity suite, marking a direct challenge to Adobe’s stronghold over creative software solutions. The acquisition includes Affinity Photo, Designer, and Publisher – Serif’s alternatives to Adobe’s Photoshop, Illustrator, and InDesign, respectively. Unlike Adobe’s subscription-based model, Affinity’s offerings are available as one-off purchases, providing a more affordable long-term option for users.

Canva, an Australian web-based design platform, has seen rapid growth in recent years, expanding its toolset beyond its original focus on social media and logo design to include a broader range of generative AI features and applications aimed at both amateur designers and creative professionals. The acquisition of Affinity’s software suite, which boasts over three million users, represents a strategic move by Canva to enhance its portfolio with more sophisticated non-web creative apps, thereby appealing to a wider spectrum of designers.

The integration of Affinity’s staff into Canva is expected to bolster the development of advanced tools for Canva’s online platform, aligning with the company’s mission to empower designers at every level of their journey. Despite the strengths of Adobe’s Creative Cloud, including its breadth of applications and continuous innovation, Canva’s commitment to offering perpetual licenses for Affinity products and its plans to provide these tools for free to schools and registered non-profits highlight its dedication to accessibility and affordability in the creative industry.

This acquisition not only signals Canva’s ambitions to become a major player alongside Adobe but also reflects the evolving landscape of design software, where user-friendly, cost-effective solutions are increasingly in demand. As Canva integrates Affinity’s capabilities and continues to roll out new features, the creative community will undoubtedly watch closely to see how this competition unfolds and what it means for the future of digital design tools.

Source: Creative Bloq


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