Creating Impactful Signage: A Guide to Effective Business Signage

Signage plays a crucial role in marketing and brand recognition for businesses, as it is often the first impression a customer has of a company. A well-designed and strategically placed sign can significantly impact a business’s success, attracting potential customers and reinforcing brand identity. In this article, we provide you with essential tips, tricks, and best practices for creating impactful signage that grabs attention and elevates your brand.

Design

The design of your sign should be reflective of your brand while also being visually appealing. Color, font, and imagery play a significant role in creating a memorable and recognizable design. Keep in mind that your sign should be legible and easy to read, even from a distance. Research shows that the human brain reads simple, easy-to-read text more quickly. Stick to a maximum of two to three font styles, and ensure that the contrast between the background color and text color is adequate.

Placement

The placement of your sign is crucial in creating effective branding. Consider the location, angle and height of your sign in the design process. Signs can be placed above storefronts, on the ground in front of the building, or in a designated outdoor space. The angle and height of the sign should be appropriate for the audience you want to target. If you’re targeting potential walk-in customers, consider placing the sign on the ground level with eye-catching visuals – this is especially important if your business shares a street or walkway with other shops or businesses.

Use of Visuals

Visual elements can make your signage more memorable and compelling. The use of graphics or symbols related to your brand can help customers associate your products or services with your unique visuals. Incorporating high-quality photography or illustrations of products or services can also help create a connection with your brand identity. Ensure that any visuals included in your signage are high-resolution and of high quality.

Keep it Simple

Keep in mind that simple signs are often the most effective. Avoid using complicated graphics or fonts that may cause confusion or be difficult to read. A concise message with a clear call to action can be more effective in attracting customers than a cluttered sign. Try to limit your text to five to ten words to keep your message clear and concise.

Catch the Eye

In order to grab attention, your sign should feature something unique or eye-catching. Blinking lights or a bold color choice can draw people’s attention, but use these techniques sparingly to avoid overwhelming customers. Ensure that your sign leaves a lasting impression by creating a visually striking design that aligns with your brand and the message you want to convey.

Conclusion

In summary, creating impactful signage is a crucial part of any business’s marketing strategy. By considering design, placement, the use of compelling visuals, simplicity, and eye-catching features, you can create a sign that effectively attracts potential customers and builds brand recognition. Remember, the goal of a business’s signage is to create a lasting impact and build an emotional connection with customers. Investing in the creation of a well-designed and strategically placed sign can be the difference between catching potential customers’ eyes or them passing by unnoticed.


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The Joy Of Print is a blog, podcast and local printshop network founded by Briyan Frederick, a graphic arts professional with over 35 years in the industry.

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