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The Art of Letterpress: A Journey Through Time and Technique
Explore the rich history and resurgence of letterpress printing, as well as tips and tricks for mastering this timeless craft. A Brief History of Letterpress Printing The art of letterpress printing has its roots in 15th-century Europe when Johannes Gutenberg invented the first moveable type printing press. This revolutionary technology allowed for the mass production…
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Pantone Colors: the World of Color Matching
Pantone colors have become synonymous with color accuracy and consistency in the design and printing industries. But what exactly are Pantone colors and how do they work? In this article, we’ll explore the history, purpose, and use of Pantone colors, helping you better understand this essential aspect of color management. The History of Pantone Pantone’s…
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Custom T-Shirts for Special Events: A Comprehensive Guide
Creating custom T-shirts for special events is a popular and effective way to promote your brand, celebrate milestones, or unite a group of people with a common message. In this article, we’ll explore the various options for designing graphics, imaging methods, sourcing T-shirts, and deciding between DIY or hiring professionals. Designing Graphics for Your T-Shirts…
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Making Sense of Graphic File Formats: Choosing the Right Format for Your Project
Navigating the world of graphic file formats can be confusing, especially when you’re trying to determine the best format for different types of projects. In this article, we’ll break down the most common graphic file formats and provide guidance on which format to use for various purposes, including printing, large format posters and signs, embroidered…
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What Are Promotional Products and How Do I Get Started?
Promotional products, also known as branded merchandise or swag, are items branded with a company’s logo or message, designed to increase brand awareness and foster customer loyalty. These products can range from everyday items like pens and T-shirts to high-end gadgets like headphones and smart speakers. In this article, we’ll explore the benefits of promotional…
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Getting Started with Direct Mail: A Comprehensive Guide for Businesses
In the digital age, it’s easy to assume that online marketing channels have completely taken over traditional methods like direct mail. However, direct mail remains a powerful and effective marketing tool that can help businesses connect with their target audience in a more personal and tangible way. In this article, we’ll cover the basics of…
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Branding Your Company Vehicles: A Guide to Making a Lasting Impression on the Road
As a business owner or administrator, you’re always looking for new and innovative ways to promote your brand and make it stand out in a crowded marketplace. One effective and often underutilized method is branding your company vehicles. By applying eye-catching graphics to your fleet, you can turn your vehicles into mobile advertisements that grab…
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Managing Your Logo and Brand Materials: The Key to a Consistent and Impactful Brand Image
In today’s competitive marketplace, establishing a strong and consistent brand image is crucial for any business. Your logo and brand materials are the visual representation of your company’s values, personality, and products or services. Effectively managing these assets can make all the difference in creating a memorable and trustworthy brand that resonates with your target…
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Why a Logo Means So Much for Your Local Business
When starting a local business, it’s easy to get caught up in the excitement of launching your products or services. However, one crucial element that often goes unnoticed is the importance of a well-designed logo. A logo is more than just a pretty image; it’s a visual representation of your brand and everything it stands…
The Joy Of Print is a blog by print industry veteran Briyan Frederick Baker (that’s me). I share ideas, tips, branding insights and DiY craft.
